Making friends

With over a quarter of a century in the agricultural industry managing sales, publishing research, and developing strategies, we bring the expertise you need in order to eliminate stagnation at the drawing table and inside and outside the boardroom to impact real-world performance and sales.

Focusing on outdoor industries (i.e., agriculture and farming, construction, forestry, turf, outdoor recreational and work vehicles), our strengths and disciplines have helped:

– Product improvement and innovation
– Sales growth
– Dealer development
– Increased customer engagement
– Product definition
– Marketing clarity
– Identifying customer segments
– Value identification

Besides our own in-house expertise on design, programming, analysis, and recommendations, Millennium Research works with a host of partner experts, so we assemble the best talent to meet your needs. From straightforward survey work to the most sophisticated global conjoint study, our resources provide effective, efficient results that transform businesses.

Global scope. Local nature.

Our Expertise

AGRICULTURE

Our expertise spans all production agriculture, from the myriad of fruits, vegetables and nuts in California to the vast oceans of wheat across the American Plains, to Europe’s breadbasket, as well as the amazing growth potential of South America, Millennium Research’s global reach answers our clients’ most pressing questions.

Call Millennium Research when you need:

– Unmatched qualitative expertise
– Extensive market knowledge
– Practical, straightforward design
– Clear, actionable recommendations
– North American market research
– Global market research

“New competitors were emerging that we hadn’t seen before. We were not seen as the first source of expertise anymore. With market insight we received from this study, we understood clearly our market segments and what they needed. Once we made that change, the phone started ringing off the hook. The improvement was dramatic, and we were able to serve the largest players in ways we hadn’t even thought of before.” J.L.

HEAVY CONSTRUCTION

From the smallest Bobcat operator to the biggest multi-national construction firms with fleets worth millions, Millennium Research’s unique rapport with entrepreneurs, managers, and decision-makers lends a rare perspective to every bit of research we complete.

Call Millennium Research when you need:

– New product development
– Innovation insights
– Customer loyalty analysis
– Brand building
– Proprietary customer panels

“Within just a few weeks, they clearly identified three reasons why sales of one product were slumping. But more than that, they identified a more significant (and overlooked) trend in the region that was affecting all of our product sales. We just hadn’t realized it yet. Now, we have the insight necessary to retool our strategy and turn the business around.” C.C.

FORESTRY

We’ve driven for hours through the Canadian Rockies, sat on the edge of a cliff in North Carolina, walked through Alabama forests, and almost suffered concussions in our unrelenting quest to provide the best market insights. When your products spell the difference between success and bankruptcy for your customers, you need intelligence, not just data.

Call Millennium Research when you need:

– Extensive market knowledge
– New product development
– Innovation insights
– Customer loyalty analysis
– Brand building
– Proprietary customer panels

TURF AND GROUNDS CARE

On the job before sunrise, working until dusk. That’s the life of a turf, landscape, and grounds care professional. We reach them where they work, because we understand their stress and what it takes to succeed in their world. They are tough and tenacious, just like our research.

Call Millennium Research when you need:

– New product development
– Innovation insights
– Customer loyalty analysis
– Brand building
– Proprietary customer panels

VETERINARY

From the sole practitioner who logs 50,000 miles each year making on-farm calls, regardless of the weather, to state-of-the-art companion animal hospitals, Millennium Research knows the market. We work with highly developed proprietary panels of consumers and veterinarians, designed to give our clients continuous market insights on the topics that make a difference to their customers.

Call Millennium Research when you need:

– Extensive market expertise
– New product development
– Innovation insights
– Customer loyalty analysis
– Brand image and building
– Pricing and adoption models
– Proprietary customer panels

RURAL LIFESTYLES                                          RESIDENTIAL BUILDING PRODUCTS

Escaping to the country for a life of leisure often turns into a full-time job. Millennium helps companies make sense of the conflicting goals and nature of the rural lifestyle. The ultimate do-it-yourselfers share their needs and desires easily with Millennium researchers.

Call Millennium Research when you need:

– New product development
– Innovation insights
– Customer loyalty analysis
– Brand building
– Proprietary customer panels

Not many durable goods categories span such a value spectrum as do building products. Our researchers are in touch with the decision makers and contractors in architecture, design, and build who chose to work in this fast-paced market. We cover the entire distribution chain, from specialty retailers to the big box stores, as well as the designer and end user.

Call Millennium Research when you need:

– New product development
– Innovation insights
– Channel satisfaction
– Brand assessment
– Proprietary customer panels

Millennium Research, Inc. helps companies isolate what is important to customers so companies know where to focus their efforts when creating products and services.