four quadrants of customer engagement

The Four Customer Types

No customer likes being handcuffed to a cactus! We cut through the crap to get to the features of your products that are most important to the success of your customers. This results in easier sales of products that exceed the expectations of your potential customers, taking your customers from stuck, sour, or stable to SMILING.

Eliminating Waste. Maximizing ROI.

With over a quarter of a century in the agricultural industry managing sales, publishing research, and developing strategies, we bring the expertise you need in order to eliminate stagnation at the drawing table and inside and outside the boardroom to impact real-world performance and sales.

About Millennium Research, Inc.

Clients return again and again to Millennium Research because we provide actionable recommendations based on sound research that allows them to make more successful business decisions in highly competitive marketplaces so that they can build long-lasting relationships with their customers.

40% Growth in One Year 

Millennium Research, Inc.’s Client Health Assessment is transformative. The client health assessment provided an important benchmark on our performance during a period of growth, and peace of mind of knowing where we stand. In the year following the assessment, Harvest grew nearly 40 percent. Take a good, honest look at your business with the client health assessment – and then do something with the feedback you receive. Your business will not regret it.

Heidi Nelson

Founder, Harvest PR & Marketing, Inc.

Why Work with Millennium Research, Inc.

Our growth – over 50% in the past five years – is in part attributed to the fantastic approach Millennium Research used in helping us understand our clients’ needs. More than five years ago, Jan Johnson developed market research to determine how well we were meeting the needs of our constituency. That research was so valuable that we still use it today – in nearly every aspect of our marketing and sales. New clients like knowing that our efforts with students net results.

Russ Weathers

CEO, Agriculture Future of America

Millennium Research, Inc. helps companies isolate what is important to customers so companies know where to focus their efforts when creating products and services.

Why Millennium Research, Inc?

Young Farmer Study

“Your study on young farmers is very insightful, especially your insights into how they want a trusting relationship and want to be treated as business people.”

– Multi-national crop production company

Why Millennium Research, Inc?

Achieve 40% Growth in One Year

“A client health assessment is transformative. Take good, honest look at your business with the client health assessment – and then do something with the feedback you receive. Your business will not regret it.” – Heidi Nelson, Principal and Founder, Harvest PR & Marketing, Inc.

Read more.

Interested in a client health assessment for your business?
Call 612.724.8687, email, or submit a request.

Why Millennium Research, Inc?

50% Growth in the Past Five Years

Our growth – over 50% in the past five years – is in part attributed to the fantastic approach Millennium Research used in helping us understand our clients’ needs. More than five years ago, Jan Johnson developed market research to determine how well we were meeting the needs of our constituency. That research was so valuable that we still use it today – in nearly every aspect of our marketing and sales. New clients like knowing that our efforts with students net results.

Jan helped validate the AFA mission, which is to create partnerships that identify, encourage, and support outstanding college men and women preparing for careers in the agriculture and food industry. She designed thorough, in-depth questions that gave us new, lasting insights we’ve used in our marketing materials since. With her help, we were able to identify specific examples of how our mission better prepares students for careers in the agriculture industry. She knew the right questions to ask and how to ask them to get the solid data we needed to grow and thrive. I highly recommend Millennium Research.

Russ Weathers, Agriculture Future of America

Why Millennium Research, Inc?

Talented Facilitator

Ms Johnson is a talented facilitator. I observed her conduct focus group research at an food and agriculture conference. She impressed me with her ability to first, select a demographically diverse group of focus group participants; and second help the participants feel comfortable and at ease enough to freely offer their opinions on the topics being researched, especially considering they were on stage in front of audience with over 200 people. I’d contract with her for those and other market research services.


Steven H. Olson
Executive Director
Minnesota Turkey Growers Association
Minnesota Turkey Research &  Promotion Council