With Millennium’s proprietary Empathic Method, we connect natural inclinations to decision making, taking the whole personal framework into account, not just that particular decision. The result is deeper insights, more meaningful marketing messages, and faster sales growth.

As a completely custom, full-service, market research provider, we work with you to establish your information needs, understand your budget and your timing, and then develop the best plan to support all three of your goals.

We Specialize in Qualitative Methods:

  • In-depth personal interviews
  • Small group interviews
  • Focus groups
  • Telephone focus groups

Proprietary Custom Panels:

  • Customers
  • Market representative
  • Competitive Owners
  • Users

We Are Well-Versed in Quantitative Methods:

  • Awareness Trial and Use
  • Product Concept Evaluation
  • Pricing Sensitivity and Demand Estimation
  • Customer Satisfaction and Loyalty
  • Customer Segmentation
  • Attitudinal & Behavioral Studies
  • Lost Customer Analysis
  • Market Size Analysis
  • Brand Switching & Positioning
  • Communications Testing and Recommendations

Advanced Methods include:

  • Conjoint
  • Q-Sort

Millennium Research, Inc. helps companies isolate what is important to customers so companies know where to focus their efforts when creating products and services.

Safety and Security: The Farmer’s Perception

As we continue to explore the connection between Maslow's hierarchy of needs and how it impacts a farmer's decision making, we move up the pyramid this month to a farmer's perception of safety and security and how that looks when doing business with farmers and other...
Read More

How Age Influences a Farmer’s Purchasing Decisions

So what is the best way to create technology that appeals to a population where the average age is 58?

Read More

How Does a Farmer Decide What Technology to Purchase?

Natural Gifts Influence a Farmer's Purchasing Decisions Last month, my somewhat trusty vehicle with 155,000-odd miles decided it was time to quit. So it did, on the road, in the middle of town. Luckily, it was not on the freeway during rush hour. Giving me one last...
Read More

The Empathic Method

  I was having a good conversation the other day with a great farmer about a specific, detailed aspect of farming, and I am not sure how, but the conversation turned to the fact that his wife had died about one year ago. I listened as he told me the story: He had...
Read More

Client Insight: Client Health Assessment

Client Insight: How a Client Health Assessment Helped Harvest PR & Marketing Achieve 40% Growth in One Year  Jan Johnson, Chief Product Liberator, Landmark Performance Group & Millennium Research Inc.: What caused you to consider a client health assessment?...
Read More
Share This