Can You Get Social with Farmers?

What is the difference between these two things? If you said about $350,000, you’d be right. Social media is all the rage right now, with consumer brands “connecting” with their customers. Should agriculture jump on that bandwagon? Can you get social with...

Halos: Real or Imagined?

When I was a child, halos were a very good thing. A sign of angels, as if the wings weren’t enough of a clue. When I got into market research, halos were not perceived as such a good thing. The “halo effect” meant that people got so excited about a particular aspect...