by Jan Johnson | Jan 31, 2020 | Farmer Insights, Product Liberation
I recently had the pleasure of attending the PrecisionAg VISION Conference in Seattle, WA, sponsored by Meister Media Worldwide. Full disclosure: Millennium Research provides the PrecisionAg Institute with thoughtful research as part of the membership. But I digress....
by Jan Johnson | Jan 29, 2019 | Farmer Insights, Product Liberation
Or, Why birds on a wire remind me of the four types of farmers in a coffee shop It’s been getting cold here in Minnesota, and I like to observe wildlife and think of what lessons we might draw from their behavior. I’ve noticed that some electric wires have 10 to 50...
by Jan Johnson | Oct 30, 2017 | Consumer Research, Product Liberation
Are a farmer’s purchasing decisions impacted by emotions? I was talking with someone the other day who was comparing B2B with B2C marketing, and about how B2B marketing is all rational and fact-based, while consumer marketing is more emotion-based. I read once...
by Jan Johnson | Jul 19, 2016 | Product Liberation
Recently we started a wonderful panel for the JL Farmakis Company called Farmer Speaks. It’s a random, representative selection of farmers, mostly from the Midwest, mostly corn and soybeans, who answer a few questions for us a couple times a year. I have to say,...
by Jan Johnson | May 23, 2016 | Product Liberation
What is the difference between these two things? If you said about $350,000, you’d be right. Social media is all the rage right now, with consumer brands “connecting” with their customers. Should agriculture jump on that bandwagon? Can you get social with...
by Jan Johnson | Dec 23, 2015 | Product Liberation, Uncategorized
When I was a child, halos were a very good thing. A sign of angels, as if the wings weren’t enough of a clue. When I got into market research, halos were not perceived as such a good thing. The “halo effect” meant that people got so excited about a particular aspect...
