Start with Care

Start with Care

In a Harvard Business Review article entitled “The New Science of Customer Emotions” by Scott Magids, Alan Zorfas, and Daniel Leemon, the authors identified 10 “emotional motivators” that solidify customer...
Be Kind

Be Kind

My office is three blocks from the street that burned in Minneapolis this month. As I drive in to work, there are the remains of an auto parts store and a Family Dollar, burned to the ground. There are blocks of boarded-up store fronts with...
The Full Measure of Success

The Full Measure of Success

Farmers, I have often mentioned, are long-term thinkers and planners, and they can even remember in detail each of the seasons they have worked through.  At no time is this more evident than when I ask them, “What constitutes success?” The Farmer’s...