Where Are the Young Producers?

Were you a part of one of the record crowds at Commodity Classic in New Orleans? I was and it was a huge event. I was reading that attendance numbers broke records, that exhibit space was 50% more than last year, and that there were 128 new exhibitors. That is all...

Getting CLOSER to your Customers

February is for lovers, or so the saying goes. Seemingly every other commercial is for jewelry, chocolate, diamonds, or cars. You name it; someone is finding a way to make their item something you absolutely need to make sure your loved one knows you care. My truth is...

Top New Year’s Predictions

Lists are very popular these days. Any content marketer guru will tell you to make a list if you want a lot of click through activity. Heck, that’s why I titled this article “Top New Year’s Predictions.” Market research is seldom considered very...

Halos: Real or Imagined?

When I was a child, halos were a very good thing. A sign of angels, as if the wings weren’t enough of a clue. When I got into market research, halos were not perceived as such a good thing. The “halo effect” meant that people got so excited about a particular aspect...
Why Market Research Turns People Off

Why Market Research Turns People Off

I was just reading an article about a large survey conducted by a Midwestern university that was designed to “disseminate information on issues of importance to agriculture stakeholders in the state and across the Midwest.” I eagerly dived in!  This is...

In Praise of the Farmer

Last week, I felt a little out of place. I went to a women’s leadership conference. The speakers were great, accomplished women – good speakers with a good bit of career advice: “Ask yourself, ‘Am I having fun? Am I learning?’ If not,...

Your Products Need Liberating!

A recurring thought has been flashing across my mind like a blip on a radar screen during the past couple of months.  And after reading Gary Keller’s book, The ONE Thing, my recurring thought – that blip – has become clearer, as I realize that any one thing is often...