Understanding Farmers Better

Understanding Farmers Better

Just Because You’re Paranoid Doesn’t Mean They’re Not Out to Get You One of the missions of Millennium Research, in addition to helping companies deeply understand their customers so that they deliver the exact goods and services required and desired...
Do You Feel Lucky, Punk?

Do You Feel Lucky, Punk?

“Do [you] feel lucky? Well, do ya’, punk?” These may be the most famous words Clint Eastwood – as Dirty Harry – has ever spoken. Certainly these words are recognized by an entire generation or two. Sometimes, I imagine that his voice is...
Self-Esteem: The Farmer’s Perception

Self-Esteem: The Farmer’s Perception

Read the rest of our series on Maslow’s Hierarchy as it applies to farmer need: Safety and Security Love and Belonging Seasons of Life At this level, we ask: How does self-esteem look when doing business with farmers and other outdoor entrepreneurs? What kind of...
The Empathic Method

The Empathic Method

  I was having a good conversation the other day with a great farmer about a specific, detailed aspect of farming, and I am not sure how, but the conversation turned to the fact that his wife had died about one year ago. I listened as he told me the story: He had...