Self-Esteem: The Farmer’s Perception

Self-Esteem: The Farmer’s Perception

At this level, we ask: How does self-esteem look when doing business with farmers and other outdoor entrepreneurs? What kind of a business relationship creates self-esteem among your farmer customers? When applied in the context of our 1 to 5 scale, (where 1 is...
The Empathic Method

The Empathic Method

  I was having a good conversation the other day with a great farmer about a specific, detailed aspect of farming, and I am not sure how, but the conversation turned to the fact that his wife had died about one year ago. I listened as he told me the story: He had...
Spoil Your Customers

Spoil Your Customers

What are you doing to spoil your customers? Last year, I took to shopping at ALDI, the German grocery store chain that has been rapidly expanding in the US. It has the fastest growth of any grocery store chain worldwide, around 30+% a year. (Two brothers took over...